Our Company & Our Products
Standard Turf, a division of the Standard Carpets Group, is proudly manufactured in the UAE and located at Dubai Industrial City. Established in 1997, we now cater to over 64 countries and currently manufacture over 2million sq mt of premium flooring, every month.
As a family run, vertically-integrated end to end manufacturing facility, we have the flexibility in our supply chain to cater to various supplier needs. Our ‘Turf in 2 Weeks’ promise to our regional clients sets us apart from the rest and solidifies our reputation as a leading name in the industry
We are dedicated to producing world-class synthetic turf suitable for both sports and leisure. Our premium products are supplied internationally and are manufactured to comply with and exceed industry standards laid down by international governing bodies for sports such as FIFA (Federation of Association Football), FIH (Federation Internationale Hockey), ITF (International Tennis Federation) and FIP (Federation Internationale De Padel).
Our team has over 100+ years of combined experience in the industry and we take pride in our innovative and sustainable solutions to meet today’s lifestyles, improving the performance of athletes and the lives of people who use our products.
Our Mission
& Vision
Our mission is focused on improving people’s lives by designing high-performing, innovative, and safe synthetic turf products that benefit player performance yet also sustainable.
All our products have been tested for UV stability & wear resistance, and are also lead-free, mercury-free & VOC free
Committed to making a positive impact on people’s lives, communities, teams, and players around the world, we manufacture artificial turf that’s safe and comfortable for all users. By designing products that are low maintenance, weather resistant and mimic natural grass, we are encouraging people to spend time outside doing the things they love.
Our Values
Sustainability
We are committed to protecting the environment and building a sustainable future.
Excellence
We advance artificial grass products using research, development, and innovation.
Customer Focus
We design with the customer in mind putting player experience at the forefront.
Integrity
In order to establish relationships based on honesty and trust, we believe in acting ethically and responsibly in everything we do.
Growth Orientation
We constantly strive to improve our processes, products and services.
Ethical & Responsible Action
We uphold high standards of ethical behaviour throughout our value chain and strive to serve as an example to the industry and our consumers.
Our Manufacturing Capability
& Sustainable Practices
Our state-of-the-art vertically integrated manufacturing facility boasts the latest technology for artificial turf production. From raw-based materials to finished products, our in-house extrusion, tufting and coating lines allow us to closely monitor each stage of production ensuring consistency and quality.
Standard Carpets is the largest producer of solar energy in the UAE private sector. Producing 22% of our total energy requirement, we have reduced our CO2 emissions by 3.37 kilotons annually. We also recycle our water and waste adding to our sustainable environmental practice.
Made In the Emirates
Standard Turf is the leading manufacturer of high-quality artificial grass products in the UAE. Our state-of-the-art facility, located right here in the heart of the country, enables us to produce world-class turf solutions that are made in the UAE.
We are proud to be headquartered in this vibrant and dynamic country, where we have access to the latest technology and materials to create products that meet international industry standards. But what truly sets us apart is our locally-based, highly globalized workforce who bring their expertise and knowledge to every aspect of our operations. Their hard work and dedication ensure that our products have a signature look and feel that is globally renowned.
As part of our commitment to supporting the local economy, we participate in the In-Country Value Certification Program. This program recognizes our contribution to the UAE’s growth and development by evaluating our commitment to local production, supporting local suppliers, and creating jobs for UAE nationals. Our ICV score is a testament to our passion and dedication to contributing to the nation’s economy and helping to build a brighter future for the UAE.
At Standard Turf, we firmly believe in the importance of locally-made products. By producing world-class artificial turf solutions right here in the UAE, we’re contributing to the nation’s reputation as a world-class manufacturing hub and cementing its prestige on a global scale.
We’re proud to be a part of the Made in the UAE movement, and we look forward to continuing to innovate and drive growth in the industry.
Vertical Integration
From production to distribution, sustainable practices flow throughout our value chain and through vertical integration, we are optimizing resource efficiency while reducing greenhouse gas emissions.
Custom Designs
Our tailor-made synthetic turf is designed to elevate your athletic abilities. Whether it’s football, hockey, padel, or tennis, our high-quality turf offers a safe, low-maintenance solution.
Advanced Technology
With a deep commitment towards sustainability, we engineer products that elevate player performance while also championing eco-friendly design.
Meet the Team
Kyle Waney
Vice President
Tushar Bhandari
General Manager
